We are pleased to say that in the latest figures released by the Audit Bureau of Circulations [ABC], People Publishing magazine Arrival was audited to have the second largest circulation in the quarterly publication category.

 

Arrival magazine, with an audited circulation of 105,000 per issue, provides immense value to advertisers wanting to attract international visitors to their business. This group will spend over $8.5 billion in New Zealand over the next 12 months on shopping, food and beverages, accommodation, entertainment, tourist attractions and activities and of course transport. Arrival targets the independent traveller, i.e. those that can be influenced on where and what to do while in New Zealand.

 

Last year’s total visitor numbers to New Zealand were up 1.8% to 2.466 million. [Reference: http://www.tourismresearch.govt.nz/]. 70% of all international visitors come through Auckland International Airport, with Auckland receiving 77% of the independent travellers. With these figures and international visitors choosing to pick up copies of 100,000 Arrival magazine every three months, Arrival magazine is a major influence as to where and how these visitors spend their holiday funds.

 

Showcasing all that is great about New Zealand, Arrival is offered on 'arrival' stands and baggage trolleys to the 1.71 million international million travellers who arrive through Auckland International Airport each year.

 

Also found at leading retail outlets throughout New Zealand, Arrival is posted to more than 1,000 leading New Zealand business executives involved in the travel sector and placed ‘in-room’ at some of New Zealand's leading hotels.

 

If you would like to discuss the results of the ABC audit, please don’t hesitate to be in touch, or for full results, please visit: http://www.abc.org.nz

 

Mike Taillie

People Publishing

Email: mike@peoplepublishing.co.nz

 

Weekend is distributed into the homes of over 45, 000 of Auckland’s highest income households [1] and via retail outlets. It’s great to see that after only two issues of Weekend, our audited circulation is hitting the top spots in our category.

 

Weekend’s high circulation targeted towards Auckland households with a high disposable income makes it the perfect option for those advertisers wanting to target consumers in this category.

 

We’re not afraid to point out that Weekend magazine already has three times the audited circulation of Metro and double that of NZ Life and Leisure. There is no doubt that we benefit from putting all our marketing budget into distribution rather than marketing/promoting subscriptions. We know we need to get the right people looking at our magazines and our targeted distribution with a huge circulation ensures we achieve those goals.

If you would like to talk about the audit further, please don’t hesitate to contact me, or for full results, please visit

http://magazine.abc.org.nz

 

 

Mike Taillie

People Publishing

Email: mike@peoplepublishing.co.nz

Ph: (09) 366 6879

Mobile: 021 912 455

 

[1] These homes have a median household income of $76k with 18, 700 earning more than $100k per annum.